It’s no surprise that inbound marketing is one of the most important forms of generating business in the marketplace. In the past, businesses have relied upon traditional marketing to help them stay in the minds of their customers. So what is the difference between the two, and what should your firm pay more attention to? It really depends on what your business is trying to accomplish, but society is changing and people have more information today than ever before. And with the digital revolution taking over the minds and households all over the world through smart phones and smart TV’s, maybe it is time for your business to get ahead in the inbound marketing phenomenon that the world is experiencing.
Many people are asking, “What is inbound marketing, and how will this help my business?” Inbound marketing is a form of advertising that makes it easier for customers to find you, usually through online media hubs such as blogs, podcasts, videos, electronic newsletters, lists, social media, and of course search engines such as Google and Bing. It is in contrast with traditional marketing, where businesses use radio advertising, TV advertisements, flyers, telemarketing, etc…With the newly presented tools given online, businesses must approach generating leads and sales through different avenues.
It’s no secret that one of the most important parts of your business, if not the most important depending on the type of business you conduct, is having a lucrative and appealing web site. It is best to think of your web site as your digital storefront. In fact there are many successful retail businesses that don’t even have a store front. But a website is only as important as the amount of people that visit it. This is where search engine optimization (SEO) is very important. Depending on what kind of business you are, the majority of people today are going to discover you online searching for there need on Google or Bing.
In order to enhance your searches on Google and drive business to your location, you will need to create search friendly content. This can be done by creating search friendly keywords which is what people are most likely going to search in a search bar. The most effective way to do this is by blogging, which can be dedicated to useful keywords in which your potential customers are most likely to search. And as far as what keywords you should use? Be creative, and try to imagine what you would search for if you were in need of your own business.
Author Bio: PTS Multimedia is a full-service inbound marketing agency that provides solutions to increase online visibility and conversion.