In order for you to showcase your business and drive traffic to the website social media services should be used. Not to say that you couldn’t set up your own account but you will have a better result if you have a social media services company monitor it for you and here we will touch on a few important factors as to why.
Social media is a tool that was originally created for college kids to track each other’s dating conquests. If you ever saw the Facebook movie you will know this is true. This was never meant to be a business-marketing platform in any way but a few brilliant minds came up with the idea and off it took. Now of course even the scared and the skeptical are using Facebook, twitter and LinkedIn as viable marketing solutions. This is for some by force but the results can be awesome when used correctly. So to answer the question, what can this do for your bottom line and ROI the answer is simple. Social media can boost sales and help you be exposed to a larger more targeted audience. They offer PPC campaigns and sponsored messages with cost as little as $7.00 each promotion. This is great if your budget can’t take the hit that it would from PPC but at least there are other less expensive options. They are coming up with them all the time. The paid sponsored status messages are only out a few months on Facebook.
When you hire social media services you are hiring people who can spend the time you can’t on linking accounts and posting things like offers and taking polls and monitoring the points of entry of your potential clients. They also do all the keyword research for your content on FB and twitter but they also track your friends’ web habits and find more friends that would be interested in what you have to sell or offer. They will then link all your accounts together so that you can reach a broader audience and collect more people that will re-post, share and re-tweets your stuff. This includes new products and whatever special offers and freebies you give away. If you didn’t use social media you would have only 25% of the clients you gained through the use of social media.
In conclusion, the only way to stay competitive in today’s market is to use the tools and the social media services because your competition will be and these companies also track what other people in your industry are doing. They may open a page for you on a particular area of your business and that will give you stats as to who is watching you and who is following you which will give you the upper hand because forewarned is forearmed.