In the past, best web designs had those features that were new-found to web designers. Businesses relied on designers since their perceptions mattered. Such a situation also impacted the overall usability because users’ perception was ignored. However, things have changed today and users now play an important role in the overall web design process.
A good Dubai web design company understands the sensitivity of the matter. This is the reason why they have brought in two matters that needs to be understood and applied instantly in order to create better websites. Take a look:
In an effort to present to the users what matters most to them, it is best to get inside their heads, uncover their core needs and transform it all into a story. It is because we are all humans and when presented with a situation that is humane to the extent that we directly relate to it, that is when we begin to believe. We reflect the problem in a way that is defined in the story and some of us even live in the moment and in the persona mentioned.
The takeaway from here is that identify need or a problem that your product can solve in real life. Craft a story around it in a way that it does not captures every tad bit of detail, just enough to give an immediate understanding of what we are trying to achieve through that product.
This is where a detailed description of the product comes in. It includes what a user does with it and how would they use it first-hand. This is where you need to create yet another connection and provide relevant information that is absolutely useful. Also, frequently asked questions, FAQs, are a part of the same. What would the user accomplish as a result of using the product? Why would he choose your product over another? And other similar questions.
So this is where you write a short story in the context of product usage and how it can add value in their everyday life, including accomplishment of various goals. A professional web design agency advises that the key here is to throw in expressions and use a language that a typical user will speak. It would also fit in your Call to Action.
Keeping a user-centric approach is of utmost importance. Both the user story and user scenario can come in handy when designing and developing a website. By keeping the user in center of the design and development process, creating a functionality and incorporating features that are understandable by users is easier to incorporate. Use them in your website and implement the technical requirements with a bigger picture affront.
Having done your homework on your user is the number one priority these days. This is why both user stories and user scenarios can be used to create a powerful UX that serves the user better. After all, the end-user is the real beneficiary so why not create it from his perspective only?
Mariya Sabeen Irshad (@MariyaSIrshad) is a creative writer by passion and a content marketer by profession – a tech-savvy who is currently associated with Dubai Monsters, a creative web design company. With an MBA in Marketing, she holds relevant industry experience and writes about digital marketing, mobile applications, web designing, career counseling, game development and trending technology news.