Today more and more people go to online stores to shop in order to get everything they need form clothing to groceries. And it is no wonder – shopping online is very continent and a lot of fun many times. Users are always in a hurry so you have to learn to grab their attention the minute they set foot to your store.
Easy navigation and searches is what you are looking for – everything should be flying in terms of speed and they should have the items they liked saved automatically even if they don’t put them on wish lists. Registration and returns have to be super easy – if they are not buying stuff yet there is no need to ask them for their home address, an email will do. Sending them lots of promotions is not going to cut it and you have to have an easy opt-in and opt-out mail lists tool that will help them make the most of the shop while also keeping their privacy and not be bombarded with spam every day. Knowing what else you can do to make the most of your store is very important and you should try looking for ideas online at stores that have done better before you.
Having beautiful images and products shot from different angles will give the store a dimension it needs and you have to make sure that you are using every opportunity to make videos whenever possible. It is nice to se the product either in use or on a beautiful model if it is a piece of clothing so don’t be afraid to spend a little more in order to get bigger profits later. Making sure you are always ahead of the game will give you the edge over others and you will make the most of the situation you are in right now. There are too many online stores out there for you to relax and feel complacent and you definitely need to make changes quick to the way you live your life and how you are making changes to everything that happens to the store. All alterations have to bring you to a more rational automated store and you have to be ready to scale things up if you have success because nothing hurts more than not being able to make things work when the users are loving your store.
Making the most of modern software can make your dreams become reality faster than you think. Magento offers a wide range of possibilities. Since it is a free, open-source platform everyone can set up an online store that will sell almost anything online. But since it is open-source the basic version of this platform is limited to just basic functions. If you want to make a store that will be eye-catching and visible to all the audience you need to obtain a lot of paid extensions and modules among which are layered navigation, products configurator or speed booster.
Mike Sergeev for Aitoc Inc. Speed Up Slow Magento Performance with Magento Booster