Email marketing is a kind of digital direct marketing that makes use of the medium of electronic mail to deliver commercial messages. The advent of the internet has caused email marketing to gain popularity to promote businesses. Email marketing is used in different ways to promote a product or a service and to create brand awareness with potential customers. It can be used to advertise and also to acquire, convert or retain customers, as well as to communicate promotional offers. It is a great tool expanding small businesses and to gain prominence in the market.
Mails meant for promoting are basically of two kinds, the direct emails and the transactional emails. The direct emails are solely used for communicating a promotional message, like announcing a promotional offer, or to launch some new sets of products. To send such promotional emails companies first has to gather information on potential customers and their email addresses, so that the direct emails can be directed to the prospect customers. The companies gather data about the email addresses of customers from the email service providing companies before starting any promotional activity.
The transactional emails are generated as part of customer’s interaction with a company. The messages include dropped basket messages, email receipts, order or purchase confirmation emails. The main function of the transactional emails is to provide information related to an action or query that triggered the process. These kinds of emails are able to engage customer’s the most and are beneficial at extending the customer and service provider relationship. It helps to answer customer’s queries and to up sell other products and services. The transactional emails can develop a good relationship with customers and help in generating further interest from probable customers.
Today there are several software based on email marketing and provide email support that gives companies to promote promotional messages within the body of the emails. The support provided by companies with such email marketing software ranges from providing personalized transactional emails and targeted transactional emails along with running specific marketing campaigns.
Email marketing is a great way for better communication in businesses. The marketing technique of email marketing is very cost effective, as well as environmental friendly; it reduces the cost of ink and paper. Another significant benefit of email marketing is that any advertiser can reach out to a considerable amount of email subscribers that have given their consent so as to accept emails that may interest them. Email marketing is extremely widespread with digital marketers as by making use of the technique, business can increase the sales resulting in large profits. Email marketing also helps in getting authentic and valued feedback from customers as it is a great medium of communication among the customers and the commercial houses.
For successful email marketing campaigns, companies should shun from spamming. A good error less email can go a long way in building faith and reputation of a brand. Good contents in emails are a part of fruitful email marketing campaign, so treating the email as a professional tool and giving it the same attention as with other forms of digital media advertising is the best thing that companies can do. Email marketing can help you attain your business goals and proper use of the tool can provide results in no time.
Author bio: Amit is a freelance article writer who writes on marketing and businesses online. In his recent few articles he has focused about the importance of email marketing and how email marketing services in India can boost up the profits of online business.