Tuesday, December 2nd, 2014
Like people, companies are also prone to an identity crisis. In the business world, corporate identity and products are closely related. Culture-wise, two companies can be very different although they compete in the industry and sell the same type of products. Building an identity can be quite tricky. Companies that are based on tangible products
Monday, December 1st, 2014
Many have said that even bad publicity isn’t such a bad thing at all. Obviously we shouldn’t buy into this kind of concept. In business world publicity is an essential thing for marketing efforts. It must be...